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Nivea

FTC Settlement Prohibits Marketer from Claiming that Nivea Skin Cream Can Help Consumers Slim Down

FTC Settlement Prohibits Marketer from Claiming that Nivea Skin Cream Can Help Consumers Slim Down


Federal Trade Commission

As part of its ongoing efforts to protect consumers from over-hyped advertising claims, the Federal Trade Commission reached a settlement requiring Nivea skin cream maker Beiersdorf, Inc.

A skin-care brand is under fire for an ad promoting the phrase 'white is purity'

A skin-care brand is under fire for an ad promoting the phrase 'white is purity'


Business Insider

Nivea was forced to delete the ad following an uproar from critics on social media accusing the company of racism.

Nivea’s New Slogan Is Under MAJOR Fire for “Racism”

Nivea’s New Slogan Is Under MAJOR Fire for “Racism”


Allure

Serious question: What were they thinking?

Nivea Creme

Nivea Creme


Into The Gloss

A hand cream for your hair. Who'd have thunk.

Nivea removes 'white is purity' advert

Nivea removes 'white is purity' advert


BBC News

The post was branded racially offensive and was widely adopted by alt-right social media accounts.

Nivea apologizes for ad some see as racist

Nivea apologizes for ad some see as racist


msnbc.com

After a flurry of negative reaction, Nivea has withdrawn an ad showing a clean-cut black man ready to toss away a dark-skinned, unkempt head with long locks and an unkempt beard.

This Tin of Nivea Creme is The Greatest 99 Cents You Will Ever Spend

This Tin of Nivea Creme is The Greatest 99 Cents You Will Ever Spend


Star 101.7

A tiny tin of an incredible moisturizer can be the MVP of products in your purse. Learn how 99 cents of Nivea Creme can change your beauty game.

Nivea: Health & Beauty | eBay

Nivea: Health & Beauty | eBay


eBay

Shop huge inventory of Nivea for Men, Nivea Cream, Nivea Visage and more in Lip Balm & Treatments on eBay. Find great deals and get free shipping.

Nivea really thought its ‘White Is Purity’ ad was a good idea

Nivea really thought its ‘White Is Purity’ ad was a good idea


New York Post

Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Fac…

Nivea pulls 'white is purity' ad that was slammed as racist

Nivea pulls 'white is purity' ad that was slammed as racist


CNNMoney

Nivea has apologized after running an ad that was branded as racist and insensitive.

Nivea Pulls Racist ‘White Is Purity’ Deodorant Ad After Backlash

Nivea Pulls Racist ‘White Is Purity’ Deodorant Ad After Backlash


The Grapevine

It seems as though marketing and advertising departments nowadays don’t quite think things through and apparently don’t have people to say, “Hey ... maybe this isn’t such a good idea?” First it was Pepsi, and now it’s German skin-care company Nivea.

Nivea apologizes for ‘white is purity’ ad deemed racist

Nivea apologizes for ‘white is purity’ ad deemed racist


The Washington Times

German skincare brand Nivea is apologizing for an advertisement declaring “white is purity” after social media users complained it was racist.

Nivea | Digital, Social, Mobile & Promotional Marketing | Jack Morton

Nivea | Digital, Social, Mobile & Promotional Marketing | Jack Morton


Jack Morton

Our Dare to Dip campaign for Nivea used live activations to create compelling content which was promoted through multiple Facebook activations.

Know Your Nivea! Top-10 Nivea Skincare Products

Know Your Nivea! Top-10 Nivea Skincare Products


Maple Holistics

Looking to learn about the best in Nivea skincare? Check out our Top 10 Nivea Skincare Products feature here at Maple Holistics!

Nivea Pulls 'White Is Purity' Ad, But I'll Never Forget It

Nivea Pulls 'White Is Purity' Ad, But I'll Never Forget It


Jezebel

It will be hard for me, personally, to forget the dumbest advertisement ever released, second only to the one where Kendall Jenner solves police brutality with a can of soda, but Nivea certainly hopes I will.

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