Federal Trade Commission
As part of its ongoing efforts to protect consumers from over-hyped advertising claims, the Federal Trade Commission reached a settlement requiring Nivea skin cream maker Beiersdorf, Inc.
Nivea was forced to delete the ad following an uproar from critics on social media accusing the company of racism.
Serious question: What were they thinking?
The Daily Dot
Because nothing can be more fun.
The post was branded racially offensive and was widely adopted by alt-right social media accounts.
After a flurry of negative reaction, Nivea has withdrawn an ad showing a clean-cut black man ready to toss away a dark-skinned, unkempt head with long locks and an unkempt beard.
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New York Post
Nivea pulled a “White Is Purity” deodorant ad after critics blasted the German skin care company for promoting white supremacy, according to reports on Wednesday. The ad appeared on Fac…
Nivea has apologized after running an ad that was branded as racist and insensitive.
It seems as though marketing and advertising departments nowadays don’t quite think things through and apparently don’t have people to say, “Hey ... maybe this isn’t such a good idea?” First it was Pepsi, and now it’s German skin-care company Nivea.
The Washington Times
German skincare brand Nivea is apologizing for an advertisement declaring “white is purity” after social media users complained it was racist.
Our Dare to Dip campaign for Nivea used live activations to create compelling content which was promoted through multiple Facebook activations.
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It will be hard for me, personally, to forget the dumbest advertisement ever released, second only to the one where Kendall Jenner solves police brutality with a can of soda, but Nivea certainly hopes I will.