Handelsblatt Global Edition
German cosmetics group Beiersdorf, maker of the Nivea brand, faces pressure from investors to make a major acquisition. U.S.-based razor manufacturer Edgewell could be the target.
Federal Trade Commission
As part of its ongoing efforts to protect consumers from over-hyped advertising claims, the Federal Trade Commission reached a settlement requiring Nivea skin cream maker Beiersdorf, Inc.
With brands like NIVEA, Eucerin, and Labello, Beiersdorf AG has been making great skin care products for more than a century. And today, real-time insight into brand and product performance helps keep this company a leader in the industry. That’s good news for millions around the world who use Beiersdorf products every day for beautiful and healthy skin.
La compañía alemana de bienes de consumo Beiersdorf, fabricante de la marca Nivea, incrementó el beneficio operativo en el primer semestre hasta ...
The German maker of Nivea and La Prairie products confirmed its full-year guidance for 2017.
Nivea and Eucerin sales have helped German Beiersdorf achieve a good year, with a 6.4 % turnover growth and a higher post-tax profit.
Stefan Heidenreich redet Klartext: Von Reklame mit dem US-Popstar Rihanna hält er wenig, von der 100-Jahre-Kampagne gar nichts
“Conoce los secretos del Shopper & Customer Marketing ”. Cada vez nos interesa conocer más las claves del Shopper en el punto de venta que es...
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
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There's a lot going on at FCB these days (see our interview with CEO Carter Murray today) has gone ...
Nivea has announced the launch of its international umbrella brand campaign, representing a further step in Beiersdorf's business strategy to expand its presence in the global personal care market.
Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand's centennial, the company said in a statement. The campaign will feature digital, video, print, social, advertising banners and point-of-sale marketing components. And let's not forget uber-star Rihanna.