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Nivea Auditing - CPM Vietnam | Field Marketing & Retail Services Agency


CPM Vietnam | Field Marketing & Retail Services Agency

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Biti’s hợp tác với Disney sản xuất giày trẻ em

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Theo Biti’s, công ty này đã chọn bộ phim hoạt hình Frozen do Disney phát hành năm 2014 làm chủ đề chính cho bộ sưu tập giày đầu tiên sau ký kết hợp tác này. Mẫu thiết kế sử dụng hình ảnh các nhân vật công chúa, họa tiết bông tuyết… để nhắm đến đối tượng khách hành chính là các bé gái. Đây được xem là một bước tiến quan trọng đối với Biti’s khi trở thành đối tác của Disney, đồng thời là đơn vị đầu tiên nắm giữ bản quyền sử dụng hình ảnh của thương hiệu này tại Viêt Nam. Sau bộ sưu tập đầu tiên giữa hai công ty, trong năm tới, Biti’s và Disney sẽ tiếp tục ra mắt dòng sản phẩm với những thiết kế đặc trưng dành riêng cho trẻ em Việt Nam. Bà Vưu Lệ Quyên, Phó tổng giám đốc Công ty Biti’s, cho biết với dự án hợp tác này, Biti’s kỳ vọng sẽ mang đến những sản phẩm độc đáo dành riêng cho người Việt với giá cả hợp lý nhưng theo kịp xu hướng và tiêu chuẩn chất lượng quốc tế.

The post Biti’s hợp tác với Disney sản xuất giày trẻ em appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

German Grocery Online Store Shipping Every Business Day To Worldwide Destinations

by superadmin @ where to buy german nivea creme – Buy German

Day for day we ship German cosmetics, German groceries and many more to our expensive buyers from all over the world. International shipping is our daily business. Sure our most buyers are from USA, UK, Canada and Australia .. but we delivery also to Israel, Saudi Arabia, United Arab Emirates .. and to remote areas i.e. in the jungle of Cúc Phương (Vietnam) .. thanks our express carrier FedEx, can our buyers get the items in some days after purchase. Many thanks to all our expensive buyers – worldwide, day for day! You are new at our German grocery online store? You have any questions? Please conact us!

Henkel powered its website for Le Chat brand with Swaven’s Where To Buy

by Johanna Toiviainen @ Swaven

In order to drive sales to its online and offline retailers, Henkel is using Swaven’s Where To Buy solution for its Beauty and Home Care brands. The latest example concerns the laundry detergent brand Le Chat in France, known in other countries by the name Purex. On this website Henkel is marketing its laundry detergent called Le Chat Sensitive made with sweet almond and marseille soap.     By clicking on the green call-to-action button ‘Acheter cet article’ (Buy this product), a list appears showing online and offline shops where the product is available. Swaven geolocates the users to show the closest physical stores and online shops so the consumers can choose where to buy, based on their preferences and loyalty programme memberships. The shopper is then redirected to the...

Nivea’s New Slogan Is Under MAJOR Fire for “Racism”

Nivea’s New Slogan Is Under MAJOR Fire for “Racism”


Allure

Serious question: What were they thinking?

Nivea Pure Talc 400gm At ₹ 108 – Amazon

by Admin Rahul @ IndiaKaaOffer.CoM

Nivea Pure Talc 400gm At ₹ 108 Only – Amazon. Amazon is offering Nivea Pure Talc at very discount price. Buy it now because this is limited time period offer. Nivea Pure Talc Product Details :- Nivea Pure Talc Bouquet gives you protection against body odour for all day long Its gentle fragrance stimulates you […]

The post Nivea Pure Talc 400gm At ₹ 108 – Amazon appeared first on IndiaKaaOffer.CoM.

Natural Fairness Even Body Lotion

Natural Fairness Even Body Lotion


Jumia Nigeria

Nivea Natural Fairness Even Body Lotion is enriched with a unique blend of Eventone Pure Active and Vitamin E to improve your natural skin tone while strengthening your skin cells from within.About The BrandAs one of the leading international skin care companies, Nivea offers consumers compelling, innovative products.NIVEA, one of the world\'s largest skin care brands is manufactured by Beiersdorf. Other internationally successful brands of the company are Eucerin, La Prairie, Labello, 84, and Hansaplast/Elastoplast.

Nivea

Nivea


Well.ca

Buy Nivea products at Well.ca

Danone drives the sales of Evian waters with Swaven’s Where To Buy on its website

by Johanna Toiviainen @ Swaven

In order to expand consumer reach and to improve customer satisfaction,  Danone implemented Swaven’s Where To Buy on its website for Evian mineral waters.  Danone is a world leading food company present in over 130 markets and built on four business lines: Fresh Dairy Products, Waters, Early Life Nutrition and Medical Nutrition. The company is constantly developing both its product offer as well as its presence online to meet the varied needs and buying habits of consumers.  Ecommerce activity of Danone gains importance and its water products are performing particularly well. In order to continue to boost the buying frequency and to gain new customers, the company is multiplying its marketing methods to find the consumers wherever they are with a product offer and formats adapted to their preferences. Danone has...

Retailers plan course correction to beat slump

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

Indian retailers are focusing on lower capital-intensive formats and also restructuring operations in an attempt to boost revenues and counter the slowdown.
The Future Group now plans to focus more on growing this segment in the next 12 months, said Kishore Biyani, chief executive officer of Future Group.
Aditya Birla Retail has embarked upon restructuring its operations including administration, to beat the slump in the economy, a top company official said.
The Future Group’s low-capital intensive focus includes expanding its no-frills store model, KB’s Fair Price Stores, small convenience store format Big Bazaar Best Deals, rural retail venture Aadhar, and home solutions venture Home Town.
“We are focusing a lot on return on capital employed. We are growing those formats which require less investment but have high business potential,’’ said Biyani.
The Future Group runs nearly 140 KB’s Fair Price Stores in cities such as Mumbai, Delhi, Ahmedabad among others, and plans to open 1,500 such stores in the next 18 months.
“We are trying to make our business model profitable so that we can sustain all the costs involved in the business,’’ said Thomas Varghese, chief executive officer of Aditya Birla Retail, which has over 615 stores in the country.
The group is also conducting a pilot project on smaller grocery stores under Big Bazaar Best Deals in Kandivali, a suburb of Mumbai, and if successful, the group would launch nearly 200 stores in the next couple of years, a company official said.
“We are focusing on such models where we invest Re one as capital but can reap a turnover of Rs 10,’’ Biyani said.
The Future Group is also expanding its rural retail venture Aadhar in 800 towns and villages in the next couple of years from 60-odd towns now.
“We have grown the business of Aadhar from Rs 5 crore a month to Rs 17 crore now,’’ Biyani said. The Future Group bought 70 per cent in Aadhar from Godrej for an undisclosed amount last year.
While elaborating on the business potential in the rural areas, Biyani said, “With rentals not more than Rs 8 per sq feet, business potential is huge.’’
On the other hand, the Aditya Birla group, as part of its restructuring process, plans to eliminate unnecessary posts, freeze recruitments in back-end operations and simplify administrative process, Varghese said. He, however, declined to quantify the cost saving from the restructuring process.
Aditya Birla Retail joins the likes of the Future Group which is planning to save nearly Rs 165 crore in the current financial year by cutting administrative and operational expenses.

NIVEA MEN and Liverpool Legends

by Plum Ideas @ Plum Ideas

Plum Ideas create magic on the pitch for NIVEA MEN

The post NIVEA MEN and Liverpool Legends appeared first on Plum Ideas.

The KLM Care Tag: A Connected Device

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam. It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip automatically at the right time. Mapped across the entire city of Amsterdam, KLM plotted the voice of their famously caring and helpful crew at every key spot where people can use some extra assistance. Find out more here. Created by the crew at DDB & Tribal, in Amsterdam. Source: DigitalBuzzBlog

The post The KLM Care Tag: A Connected Device appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

Find and Buy at GermanBuy.net your german stuff

by superadmin @ Buy German

Here at GermanBuy.net is the right place of where to purchase authentic German food products online to great results when you are cooking German food. German Cosmetics Online: Take care of your body and skin the way you did back in Germany with popular german drugstore products,  we shipping from monday – friday (excl. local and public holidays in Germany) directly from Germany with Deutsche Post and FedEx – WORLDWIDE! If you have any question or you need something special from Germany, please feel free and contact us!    

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

by Jannie Cahill @

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. In fact, eMarketer predicts retail mCommerce...

Buy Any Nivea Soap & Get Free Couple Movie Ticket Voucher

Buy Any Nivea Soap & Get Free Couple Movie Ticket Voucher


IndiaKaaOffer.CoM

Buy Any Nivea Soap & Get Free Couple Movie Ticket Voucher. Get Free Couple Movie Ticket on Purchase of Nivea Soap or Deo. Nivea is a leading international

Nivea Creme, 6.8 oz - Walmart.com

Nivea Creme, 6.8 oz - Walmart.com


Walmart.com

Free 2-day shipping on qualified orders over $35. Buy Nivea Creme, 6.8 oz at Walmart.com

Reliance may merge retail arms to beat slowdown

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

Faced with a difficult retail environment and on the lookout for a winning formula, Reliance Industries is mulling the merger of its different formats to make its retail arm more efficient. 

The company is considering merging the management of hypermarkets (Reliance Hypermart), supermarkets (Reliance Super) and convenience formats (Reliance Fresh) just a year after these formats started as separate profit centres , according to people familiar with the development. The idea of the merger is still at a conceptual stage and the company hasn’t taken a final decision. 

A Reliance spokesperson denied that the company was proposing any move to merge its three formats. Reliance Retail, which operates around 650 stores under different formats, has already taken several measures to cut operational cost, ranging from rationalising manpower to cutting office expenses. It has also reduced by almost one-third the size of its hypermarket in Ahmedabad. 

The merger of three formats will potentially kick in economies of scale and help the company rationalise its human resources, thereby bringing down overall recurring expenditure. Sources said the company is close to taking the first step in this regard by merging the respective IT and HR functions of Reliance Super and Reliance Hyper. 

Lack of experience in retail adds to Reliance’s woes 

Sources say the company’s decision a year ago to have all three formats as separate profit centres was aimed at bringing in higher efficiency and more accountability. Three formats , even if they offered several similar products, targeted different audience and needed to have separate strategies, the company had felt then but it is now re-examining this. 

India’s potentially multi-billion dollar retail industry has attracted mammoth interest from Indian and overseas corporate heavyweights in the past few years. Reliance too jumped on the retail bandwagon two years ago with a bigbang announcement. 

The outlook for the retail sector, however, has changed since then. Lack of experience in retail has only added to Reliance’s woes. The company though is not alone in battling a tough time in retail industry. A 16-year-high inflation, high interest rate, slowing Indian economy and the world teetering on the brink of recession is spelling trouble for domestic retailers. They have been struggling to keep up sales even at the cost of losing a fair share of their margins. 

Due to this, despite its financial muscle and ability to attract the best talent in the industry, Reliance has, in its short journey in retail, regularly kept revising strategies. The biggest strategic shift has been its decision to forge joint ventures in over half-a-dozen speciality formats and logistics spaces. 

Unlike other retailers, which have been more cost-conscious, Reliance is said to have been more extravagant and possibly because of that, sources say, it may be forced to take stricter measures. The company has had more employees than required on its payrolls, augmenting its costs. However, Reliance is also more capable of withstanding difficulties.

How brands can drive traffic to their retailers from social media

by Johanna Toiviainen @ Swaven

Social media represents a valuable channel for brand commerce. Messages can be targeted based on different audience profiles and users often already have a certain affinity towards the brands they are following, which makes it easier to catch their attention. By making their contents shoppable on social media, brands help their audiences to easily find their products. This in turn allows brands to get direct results from their ad campaigns. The advantages go both ways. Social media platforms are suggesting more and more ways for brands and retailers to advertise and to offer shoppable content, to sell online. But did you know there is also an easy way for brands to drive traffic from social media to their physical stores and to their whole distribution network? A solution that gives...

Tiêu Đè

by admin @ CPM Vietnam | Field Marketing & Retail Services Agency

Nội dung

The post Tiêu Đè appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

Khách quên đồ và khách sạn đã biến thành chiêu Marketing không thể thông minh hơn

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Chú thỏ bông này được tìm thấy vào dịp cuối tuần bởi các nhân viên của khách sạn Adare Manor ở Adare, Ai-len. “Tôi bị lạc mất chủ trong bữa sáng ở Adare Manor ,” nhân viên khách sạn viết lời tựa cho bức ảnh chú thỏ bông được đăng trên Facebook. Bức ảnh trên nhận được nhiều lượt chia sẻ hơn hẳn các bài viết khác trên facebook của khách sạn này, do đó, các nhân viên đã quyết tìm lại chủ nhân cho chú thỏ, nhưng bằng cách hơi đặc biệt một chút. “Phải ở lại Adare Manor tối nay thôi, hy vọng cô chủ sẽ đến đón mình vào ngày mai” “Chúng tôi đã quyết định sẽ tiếp tục làm như thế này,” một phát ngôn viên của khách sạn nói với BuzzFeed News. “Chúng tôi nghĩ rằng Facebook là một cách vô cùng hữu hiệu để lan truyền thông tin.” “Thư giãn trước bữa sáng” Vì các nhân viên không biết tên của chú thỏ, nên họ chỉ gọi nó là “Bunny” (thỏ con), họ đoán chú thỏ nhồi bông này đã bị bỏ lại sau khi một đám cưới tại địa phương kết thúc. “Claire của bộ phận hướng dẫn khách đang giúp tôi tìm lại gia đình, vẫn đang rất vui vẻ tại Adare Manor” Như các bạn thấy, chú thỏ này được phục vụ rất chu đáo bởi đội ngũ nhân viên. “Mình đang dần quen với việc này, thưởng thức trà chiều tại Adare Manor” Claire của bộ phận hướng dẫn dẫn Bunny đi thăm thú xung quanh khách sạn. “Chuẩn bị đi dạo với Claire sau tách trà buổi chiều.” Và sau đó, nhờ vào tất cả các hình ảnh trên Facebook, Bunny đã liên lạc lại được với gia đình của mình! “Họ tìm được cô chủ rồi, tôi được ở lại Adare Manor một đêm nữa và mai sẽ về nhà ăn tiệc mừng, vẫn đang rất vui tại Adare Manor, tất cả mọi người đều đối xử rất tốt với tôi” Chú thỏ nhồi thuộc về Kate Hogan. Gia đình cô bé đã gửi một tin nhắn cho trang Facebook của khách sạn vào đêm Chủ nhật, nói rằng họ sẽ đến đón chú thỏ vào thứ hai. “Xin chào tất cả những cô chú đáng yêu của khách sạn Adare Manor. Tên cháu là Kate Hogan. Cảm ơn cô chú đã chăm sóc tốt Jellycat (tên chú thỏ) của cháu. Bạn ý là người bạn nhồi bông đầu tiên của cháu từ hơn ba năm rưỡi trước, “gia đình Kate viết trên Facebook. “Cháu đã rất cô đơn khi đi ngủ vào đêm qua, nhưng bây giờ cháu biết bạn ấy đã có quãng thời gian tuyệt vời. Cháu rất háo hức đợi tới lúc Jellycat trở lại trong vòng tay của mình. Một lần nữa xin cảm ơn các cô chú ở Adare Manor. Gửi dùm cháu một cái ôm tới cậu ấy nhé. Kate X “ “ Mai là được về Nenagh rồi, vẫn đang thư giãn tại Adare Manor” “Chúc ngủ ngon từ Adare Manor, ngày mai tôi sẽ về nhà, tôi đã có rất nhiều niềm vui và mọi người chăm sóc tôi rất tốt, sẽ nhớ nơi này nhiều lắm” Chú thỏ thậm chí còn được massage vào thứ hai. “Vẫn đủ thời gian cho một buổi massage từ Kate đáng yêu trước khi về nhà. Thật là một kỳ nghỉ tuyệt vời nhưng tôi cũng rất háo hức muốn gặp lại cô chủ! “ Và cuối cùng thì, vào thứ hai, Kate và Bunny đã được đoàn tụ. Trích bình luận trên Facebook: “Đây đúng là marketing thông minh. Các nhân viên đã không chỉ giúp cô bé tìm lại chú thỏ mà còn giúp quảng bá hình ảnh cho khách sạn theo một cách không thể độc đáo hơn.” Theo Buzzfeed/TTVN

The post Khách quên đồ và khách sạn đã biến thành chiêu Marketing không thể thông minh hơn appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

Big Bazaar footprint explodes all around

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

Kishore Biyani does not subscribe to the view of a global meltdown. His Future Group's strategy is paying off in numbers and his outlets seem to have more and more goods to offer.


In effect, he is increasing the real estate that has been leased out to his company for more and more retail outlets. 
One wonders whether people are buying more things if they enter a pretty looking showroom or a mall such as Pantaloons or Big Bazaar. To put it in John Donne's language , "Wasn't the customer weaned till then?" 

For one, the Future Group's retail chain Big Bazaar is itself is planning to have 300 hypermarkets in the country by 2010-11 . 

The company may also increase its annual turnover to Rs 13,000 crore by 2010-11 , up from Rs 3,600 crore last fiscal on the back of its expansion. They had reported begun with their first store in October 2001 and till date have crossed the 100-store mark. This was capped with three stores that opened recently in Pune, Cuttack and Delhi. The company's top brass plans to increase the number of stores to 300 by end of the 2010-11 fiscal. 

Big Bazaar chief executive officer, Rajan Malhotra has reportedly concurred on that figure. The company has also gone on record saying that it would have another 35 stores by the end of its fiscal in June 2009 to take the total number to 135. To achieve this they are targeting a turnover of Rs 5,000 crore in the current fiscal year and have formulated plans for reaching a figure of Rs 13,000 crore by 2010-11 fiscal. 

Malhotra has also reportedly concurred on such figures as well. 

Ror the expansion, the company would be looking at both the metros and Tier I cities, besides Tier II and smaller cities. 

The strategy seems to be perfectly on track as the Big Bazaar hypermarkets had a footfall of 11 crore last fiscal and the company is aiming for an increase in the numbers up to 14 crore this year. The average size of a Big Bazaar hypermarket is 30,000 sq ft to one lakh sq ft. 

The retail industry is the largest in India among the new and the old economy industries. It employs around 7.93 per cent of the total workforce in this happening economy and also contributes to over 11 per cent of Indian's GDP. 

The retail industry in India will keep growing as it is not yet targeting even one per cent of the potential customer base and their day to day needs. 

The industry as a result is expected to rise by 25 per cent yearly growth being driven by strong incomes, mutating lifestyles, and a young and spending populating compared to an aging one in other parts of the country. 

It is widely believed that by 2015, the burgeoning retail industry in India will be worth $175 - 200 billion. Incidentally, it seems that India's retail industry is one of the fastest growing with revenue to touch $320 billion in 2009. It may also be growing at a rate of six per cent every year. 

A still higher increase of seven to eight per cent is expected owing to growth in spending in urban areas, rising incomes, and a parallel rise in consumption in rural areas.

Thương hiệu quyết định thành bại

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Theo ông Brookin, nguyên nhân chính dẫn tới thất bại của 80% doanh nghiệp là do họ không xây dựng nền móng và cấu trúc tốt. “Công ty dù là lớn hay nhỏ cũng đều cần cấu trúc rõ ràng, kể cả một phòng khám ở Tokyo nơi chỉ có một bác sĩ mà tôi từng tư vấn, cũng cần cấu trúc”, ông Brookin nói tại buổi hội thảo “Kiến trúc doanh nghiệp – Cấu trúc thương hiệu” do Câu lạc bộ Doanh nhân 2030 tổ chức. Ông Brookin là người Anh, gắn bó với hãng Unilever 40 năm, từ năm 1975, và phần lớn thời gian đó ông làm việc tại châu Á. Ông Brookin trước đây đã có một vài lần đến Việt Nam để giảng dạy cho các doanh nghiệp. Là một người làm marketing nhiều năm, đam mê marketing, nhưng rút cục ông Brookin lại cho rằng marketing cuối cùng thực chất chỉ là thực thi những công việc cụ thể để phát triển thương hiệu. Tức là thương hiệu mới là điều quan trọng nhất đối với mỗi cá nhân, mỗi công ty, mỗi sản phẩm. Người ta tốn rất nhiều thời gian, làm tất cả mọi việc, từ sản xuất, marketing, quản lý nhân sự, quản lý tài chính… cũng là để gìn giữ và phát triển thương hiệu. “Mọi người hay nhầm lẫn giữa việc xây dựng thương hiệu với hoạt động tiếp thị. Nhiều người nghĩ tiếp thị là hoạt động trực tiếp để tăng doanh số bán hàng. Không phải, nó phải đi đường vòng: tiếp thị để cho người tiêu dùng hiểu về thương hiệu, nảy sinh nhu cầu và mua sản phẩm, lúc này doanh số bán hàng mới tăng”, ông Brookin nói.  Theo ông Brookin, một sản phẩm để có được thương hiệu bền vững phải hội đủ ba yếu tố: Tính năng của sản phẩm đó; Cảm nhận của người dùng khi sử dụng sản phẩm đó; Giá trị mà người dùng nhận thấy khi có sản phẩm đó.

The post Thương hiệu quyết định thành bại appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

Nivea Eau de Toilette from Germany

by superadmin @ Buy German

Beiersdorf AG headquartered in Hamburg, Germany, one of the best known companies for skin care, launches Nivea Eau de Toilette in October 2015.  Nivea is a scent of freshness, cleanliness and care, or the scent of most famous cream in the world.   The composition opens with citrusy and clean notes of bergamot, mandarin and lavender. The heart is a bouquet of lily of the valley, rose, freesia and ylang-ylang. Woody shades of sandalwood wrap the base together with powdery accords. The Nivea fragrance comes in a opaque white bottle that replicates the circular blue tub that housed the original Nivea creme. TIP: The Nivea Eau de Toilette is not a Eau de Parfum. If you like the fragrance of Nivea Creme at your skin, maybe you try the new Nivea Protect & Care 48h Pump Spray Deodorant. You will have a sense of smell of the Nivea Cream for a longer time.      

Indian retail market to touch Rs.18.1 tn by 2010: report

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

(IANS) The country’s retail market will grow to Rs.18.1 trillion ($395 billion) by 2010 as organised retail is expected to be 13 percent of the total market, according to a report.”The organised retail market, which is expected to grow at 45 percent, will be worth Rs.230,000 crore (Rs.2.3 trillion) by 2012,” said the India Retail Report 2009, released by the New Delhi-based research group Images F&R Research.

“This will require investments in real estate alone of over $50 billion, much of which will be FDI spurring the balance of the trade,” it added.

“The consumer spending in India has increased by an impressive 75 percent in the last four years and will quadruple in the next 20 years, even when this quarter has seen some decline in spending on account of inflation,” the report added.

This will trigger the growth of this sector.

Food and grocery dominated the retail segment with 59.5 percent share valued at Rs.7.92 trillion, followed by clothing and accessories with a 9.9 percent share at Rs.1.31 trillion.

However, the report said the market for specialised retail, especially the luxury retail, will grow significantly in the next few years.

“Even when the metros and tier II cities will get the major share of organised retail, emerging cities like Chandigarh and Jaipur, which have a growing cosmopolitan population and high purchasing power, will emerge as new centres for the global luxury brands,” it added.

The report has contributions from over 100 think tanks in the retail industry.

“However, to enable this sector to realise its full potential FDI restrictions will have to be relaxed further and retail rentals will need to go some degree of rationalisation,” it added.

Commenting on the report, Commerce and Industry Minister Kamal Nath said: “India retail model needs to go beyond the urban shopping malls and create an attractive retail environment where a large number of rural population can also find products and services.”

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Beiersdorf-owned Nivea goes global in travel retail as sales rocket | Travel Retail Business

Beiersdorf-owned Nivea goes global in travel retail as sales rocket | Travel Retail Business


Trbusiness

Mass market skincare house Nivea plans to open up the duty free and travel retail markets of the Americas and Asia Pacific in 2015 having successfully grown sales in very high double-digits in Europe and the Middle East.   Plans are well advanced for a distributor-based model to serve the Americas while a regional affiliate office is expected to be the model for Asia.   The Hamburg-based company – owned by Germany’s €6.14bn ($7.93bn) giant Beiersdorf – saw first half 2014 DF&TR sales rise by +75% in Europe and by +49% in the Middle East. Both regions were growing above internal targets of +30% according to a source at the company.   For example, Nivea’s presence at seven doors with Dubai Duty Free is currently generating sales of €2.5m with growth well above the beauty trend at DDF.   Nivea puts its performance down to several factors including specially developed assortments for DF&TR such as grab-and-go travel sets to take on board (left) and prominent brand animations

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The post (Loot) Paytm Offer – Get Rs 50 & Rs 20 Free Paytm Cash on Every PediaSure Pack of 400gm & 200gm appeared first on IndiaKaaOffer.CoM.

Organised retail to form 18% of overall retail pie: McKinsey

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

This may be good news for leading global retail players waiting to enter the Indian retail bazaar scene: the organised segment of the retail industry is expected to grow from the current 5 per cent of the total market to about 14-18 per cent of the expected Rs 18-lakh crore market by 2015. But a report by leading management consulting firm McKinsey and Co cautions global players waiting to enter the great Indian retail bazaar that a ‘cut and paste’ format of their stores elsewhere would not work here.

“They need to have innovative formats based on where to participate in the retail value chain, which geographies to play in and what price points to offer. They also have to craft a customer-insight driven merchandise strategy and create an efficient retail operating platform,” suggests the report.

Indian shopper
McKinsey’s retail report also talks about the uniqueness of the Indian shopper vis-À-vis the rest of the world: least loyal to a single retailer, dislike for pre-packaged fresh foods, willingness to pay more for convenience and services but not a premium price for a brand and demands ethnicity in apparel accessories. And, in the absence of quality control, information about the product and trust in retailers, brands serve as a proxy for all these factors.

Of the current 204 million households in India, the report estimates that only about 13 million households have the income to patronise organised retail. The great news is that this relevant consumer segment will grow five fold from 13 million to 65 million households in the next eight years but mom and pop stores would continue to be relevant across the country, in both small and large towns.

The report, titled ‘The Great Indian Bazaar: Organised Retail Comes of Age in India,’ also suggests retailing in India would require an approach that is distinctively different from the rest of the world. To achieve leadership position in the sector, players would have to integrate real estate into the business model, create an effective and scalable supply chain, increase basket size by shaping consumption, develop and retain talent, influence regulation to ensure healthy development of the sector and to de-risk margins.

“Given the nascent state of organised retail and the rapid evolution of the industry, it is imperative for retailers, manufacturers, real estate developers, logistics providers and partners along the value chain to work in a collaborative spirit,” says Mr Laxman Narasimhan, Director, McKinsey & Co and leader of the Consumer, Retail and Media Practice in India.

FREE $5 Target Gift Card with Personal Care Deal Scenarios ~ Starting 9/24!

by Consuela Bananahammock @ Mexicouponers

Starting 9/24 Target will be offering $5 Target Gift Card when you buy FOUR Select Personal Care Products... Check the deals we put together and save up to 50% off!! (Valid thru 9/30)

The post FREE $5 Target Gift Card with Personal Care Deal Scenarios ~ Starting 9/24! appeared first on Mexicouponers.

Brands bypass retailers to get shopping data | Future Thinking

Brands bypass retailers to get shopping data | Future Thinking


Future Thinking

Kellogg, Reckitt Benckiser, Activia and Nivea are among brands ramping up efforts to drive online sales of their products by hosting mini “shops” on retail comparison site MySupermarket.co.uk.

Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?

Episode 34: Instacart’s Take on Online Grocery: Is the US at a Tipping Point?

by profitero @ The Profitero Podcast

Online grocery shopping is widely regarded as the fastest growing segment in the overall grocery retail market. A recent report by FMI-Nielsen projects that online grocery spending could increase from 4.3 percent of total U.S. food and beverage sales currently to as much as 20 percent by 2025 - a $100 billion market opportunity. Profitero’s SVP Strategy and Insights Keith Anderson is joined by Nilam Ganenthiran, Chief Business Officer at Instacart, the leading online grocery platform in the US. Keith and Nilam discuss the state of online grocery in the US and how it compares to other more mature markets like the UK, some of the economic realities and challenges of online grocery overall, the distinctions between different grocery models (delivery versus click and collect), and what’s on the horizon on both the demand and supply chain side for online grocery.

6 localization must-haves for global e-retail success

6 localization must-haves for global e-retail success


Digital Commerce 360

Details like using the right word for each country, proper links and recognition of color preferences by market can help retailers sell worldwide.

The Changing Kiranawala!

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.

Outside-threats are of course, the imminent opening up of the retail sector by the Government, with the introduction of 100% FDI in this sector. Opposition or not, perception is that the sheer size of the wastage our supply chain faces currently, will reduce once foreign players are in full-on.
Now, coming to the changing face of traditional retail, there are two aspects to it. One is the adaptation of the Kirana stores in light of organized competition & changing consumer preferences, and the other is the importance with which companies have started treating this traditional channel.

I feel the first aspect is a no-brainer; new Independent self-service formats within Kiranas, computerized billing, stocking niche & imported products, the health angle, a cold storage unit are few of the areas where they have evolved. But the next step is ‘Collective bargaining’ – i.e. when groups of big Retail outlets start creating a semblance of an ad-hoc DC (Distribution center) & start procuring centrally from every big company. They’ll ask for better margins, differentiated service, more visibility solutions; the list will become endless. I’ve seen instances of this concept being tried in a few key metros across India.

Now, lets us examine how companies are approaching this channel. Every FMCG company has realized that if Modern Retail is growing at a phenomenal growth rate, so is traditional trade. The projected numbers from various 3rd party agencies are quite mind-boggling. Hence focus towards garnering a higher share from within this channel is soon becoming one of the biggest challenges faced by the top marketing minds in this country. 
In my previous article I had mentioned that HUL had already started treating its key Kirana outlets with the same service pack that they are offering Modern Trade. This is one big step towards acknowledging the importance of the oldest channel in this country. Other companies have also started offering differentiated service packs & levels to the top contributing outlets within each market.

Studying visibility as a separate section throws a lot of light on the importance of this channel. Decisions are made at Point-of-Sale; & companies are letting no stone unturned in capturing premium real-estate within these outlets. Shelf level Displays have become an essential part of any company’s strategy, whether they are for a launch, a re-launch, a new communication message, a new variant etc. This fight for this space has automatically made the retailer smarter, whose bargaining power has thus increased significantly. 

But, I still agree that such an important medium for communication is still under-leveraged at this current juncture.
 
To ‘end’ this small anecdote on the Kiranawala, it is very obvious that he/she is a constantly evolving & adapting entity & will continue to co-exist with other formats in many a years to come. The differentiation across outlets within this channel will soon become starker over the coming years, with different clusters of outlets getting formed basis the speed of evolution that each outlet undertakes.

The logic for buying Chocolate from Germany

by superadmin @ Buy German

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L’Oréal uses Swaven’s Where To Buy in its shoppable videos for Cadum and Vivelle DOP brands

by Johanna Toiviainen @ Swaven

Continuing its successful experiences with Swaven’s Where To Buy solution, L’Oréal recently ran shoppable video campaigns for the brands Cadum and Vivelle DOP, that are part of the LaSCAD branch. By transforming its videos into shoppable offers with Swaven, L’Oréal is enhancing the user experience, driving traffic towards its retailers online and offline and adding concrete commercial value to its marketing campaigns. Cadum is one of the most famous solid and liquid soaps brands in France, created in 1907. In its new video, a shower gel with aloe vera is put forward:     When a user clicks on the ‘buy’ button appearing on the left of the video, the solution geo-localises him/her and shows, in real-time, a list of retailers selling the product. In one click the consumer arrives...

6 bước để có một kế hoạch trade marketing hiệu quả

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Gần đây nhiều bài báo đã viết nhiều về trade marketing/customer marketing (tiếp thị thương mại, tiếp thị ở điểm bán) ở dạng “khái niệm”, “tầm quan trọng” của nó được nâng lên ở mức độ “vũ khí tối thượng”. Tuy nhiên nếu dừng lại ở đó thì xem như chỉ tìm được “cái gì?” chứ chưa đi sâu vào “ như thế nào?” và “tại sao?”. Trước khi đi vào chi tiết của từng bước trong một kế hoạch marketing hiệu quả, chúng ta thiết nghĩ cần đi lại một chút khái niệm của trade marketing: Trade marketing là hãy để người mua hàng trải nghiệm thương hiệu tại điểm bán (Unilever) hay Trade marketing chính là giúp thương hiệu “chiến thắng” ngay giây phút lựa chọn của người mua hàng tại điểm bán (Diageo). Vậy 6 bước đó là những bước nào? Bước đầu tiên hẳn là “khám bệnh” (audit) Vậy chúng ta “khám” những gì? Nhìn vào hình trên ta thấy trade marketing chính là điểm giao thoa của ba đối tượng: thương hiệu, người mua hàng và điểm bán (siêu thị hay điểm bán lẻ). Ba đối tượng này cũng chính là ba đối tượng trong bước đầu tiên: Đối tượng 1: Người mua hàng (người mua hàng và người sử dụng có thể là một, cũng có thể khác như mẹ mua sữa về cho con bú dặm). Có những câu hỏi chúng ta cần trả lời rất chân thực và chính xác đó là: họ là ai (độ tuổi, giới tính, thu nhập, cá tính, quan điểm sống, cách thức mua hàng), họ mua hàng như thế nào (chai dung tích bao nhiêu là thường mua nhất, mua ở siêu thị hay chợ/cửa hàng gần nhà, bao lâu mua một lần). Trong 3 tháng qua, chúng ta sử dụng những thương hiệu nào trong ngành hàng mình tiêu dùng. Họ quan tâm đến đặc tính gì của sản phẩm. Họ ăn sữa chua vì họ tin là sữa chua tốt cho hệ tiêu hóa hay hệ miễn dịch; có những hương vị trái cây đa dạng hay bổ sung lợi khuẩn. Khi mua dầu ăn thì họ quan tâm đến dầu đó có tốt cho sức khỏe như tốt cho tim mạch hay dễ tiêu hóa, chiên xong dầu có đổi màu hay không v.v. Đối tượng 2: Khách hàng của công ty là các điểm bán Tùy vào từng ngành hàng của công ty mà điểm bán có thể là: 1 quán ăn ven đường có bán thêm nước giải khát; đó cũng có thể là 1 tiệm tạp hóa ven đường; cũng có thể là 1 sạp trong chợ; đó cũng có thể là siêu thị to như Coopmart hay Maximark hay Big C hay Lotte; gần đây thì nổi lên các cửa hàng tiện lợi như Circle K hay Shop&Go hay B’smart hay Mediacare hay Guardian v.v.v Rõ ràng, từng khách hàng như vậy chúng ta cũng có những ứng xử khác nhau và các hoạt động khác nhau. Sạp trong chợ thì chật, nhỏ nên ngay dụng cụ trưng bày hay vật phẩm quảng cáo sẽ khác với siêu thị. Vấn đề là khách hàng mục tiêu của chúng ta như đã nói ở phần trên là họ đi vào kênh bán hàng nào là nhiều. Có những sản phẩm người tiêu dùng như bia rượu thậm chí cà phê thì họ dùng kênh on (kênh tiêu dùng tại chỗ như quán nhậu, quán bar, quán cà phê) thì sau đó họ mới tin vào sản phẩm rồi mới ra kênh off (kênh cửa hàng, mua về nhà hay tiêu dùng khi đi trên đường). Đối với mỹ phẩm, người tiêu dùng có khuynh hướng tin vào những sản phẩm bán trong siêu thị, mua trong siêu thị. Sau khi sử dụng thấy tốt thì mới về tiệm tạp hóa gần nhà mua vì họ nghĩ rằng dẫu sao thì siêu thị cũng kiểm tra đầu vào của hàng hóa chặt chẽ hơn là ở ngoài chợ. Từng kênh có những nhu cầu riêng của chính họ ví như tại cửa hàng, họ cần dụng cụ trưng bày có thể đẩy ra đẩy vào vì tối phải đóng cửa trong khi siêu thị thì không cần như vậy. Một cách khác nữa là phân loại khách hàng theo quy kinh doanh cỡ lớn, cỡ trung hay cỡ nhỏ. Trên đây là phân loại theo khách hàng, chúng ta cũng có thể xem xét liệu công ty chúng ta có bao phủ hàng hóa trên phạm vi cả nước chưa (theo địa lý)? Nếu chưa thì bước kế tiếp chúng ta có những ưu tiên gì, tỉnh thành cụ thể nào cho kế hoạch tấn công năm tới. Đối tượng thứ 3 ấy chính là ngành hàng của chúng ta Ngành hàng mình bao phủ tới đâu? Thị phần từng nơi so với đối thủ ra sao? Có gì có thể làm tốt hơn không? Vậy nên đi theo 6P này. Proposition Định vị thị do marketing làm, nhưng định vị đó xuất hiện tại điểm bán như thế nào, có hấp dẫn người mua không? Xuất hiện ở đâu cho dễ thấy ấy chính là công việc của trade marketers. Product Danh mục hàng hóa có phù hợp chưa? Đủ chủng loại chưa? Cơ hội nào cho chúng ta? Price Chiến lược giá có phù hợp ở điểm bán không? Khuyến mãi nhiều quá, có làm bị giảm giá liên tục ngoài thị trường không? Tương quan giữa giá và định vị của chúng ta có còn phù hợp không? Kết hợp với marketers và phòng tài chính để làm. Trade marketers là người gần thị trường hơn nên sẽ dễ nắm bắt thông tin biến động của đối thủ. Place Sản phẩm của chúng ta có xuất hiện đúng chỗ có shoppers chưa? Làm gì để đơn giản hóa cái kệ cho gọn? Có cơ hội nào trưng bày ở vị trí thứ […]

The post 6 bước để có một kế hoạch trade marketing hiệu quả appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

FMCG companies get IT savvy

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

Adoption of projects like ‘push technology’ in sales expected to improve efficiency.

Fast moving consumer goods (FMCG) companies are looking at 10-20 per cent improvement in production and efficiency levels this year because of the adoption of newer technologies to track expansion of product portfolio and manufacturing locations, besides aggregation of godowns and shipment warehouses.

FMCG companies will spend around 10-15 per cent of their net profit on technology. Companies like ITC Limited, Emami and Marico have forayed into diverse businesses in FMCG alone. This has not only led to the rapid expansion of the supply chain but has also increased complexities.

ITC’s manufacturing locations have increased rapidly to about 200 from about a dozen-owned manufacturing facilities for its different businesses. In addition to these manufacturing locations, ITC’s aggregating of godowns and shipment warehouses have grown exponentially in a couple of years.

Emami’s recent investment in IT has ensured finalisation of its balance sheet in a record 35 days against the 60-day norm.

Mohan Goenka, director, Emami, says: “We foresee an improvement of 10 per cent in production and efficiency levels at Emami for financial year 2008-09. This will be achieved by implementing sales and operation planning, demand management and distribution resource planning which will enable system control to forecast sales, check inventories at locations, plan manufacturing resources and logistics to meet the customer schedules.”

Marico, on its part, is investing in better connectivity through enterprise portals, wi-fi enabled offices and in unified communications.

Marico is investing in automation of many workflows like Writeoffs, insurance claims, and media spend management portal.

According to Udayraj Prabhu, head, business applications, Marico: “We have commenced Project Edge, an initiative to improve the budgeting, planning and review systems using the TM1 tool of IBM-Cognos. This will enable us to strengthen our budgeting, planning and review processes by making them quicker, error-free and less tedious. This should lead to a significant saving in time for those involved in these activities.”

The company has also launched HR portal platforms as active channels of communication within the organisation.

ITC Ltd is building an IT infrastructure to bar code its produce at the warehouse itself, even before it reaches the retailers.

This is expected to help ITC keep track of product manufacturing time, thereby enabling implementation of first-manufactured-first-out (FMFO) strategy, which means items manufactured first are shipped out of the factory and the warehouse earlier than products manufactured later.

Among other projects, ITC will also implement this year usage of ‘push technology’ for its sales force.

VVR Babu, chief information officer, ITC Ltd, says: “Each salesman is allotted specific locations and he has to track sales and requirements of all shops and stores of a particular area. We are working on an integrated IT system which will gather and push information onto our salesmen’s laptops so that they don’t have to waste time looking up details on the company portal. For instance, if a salesman is covering 10 outlets of a region, every evening ITC’s systems will push onto his laptop the sales, distribution and requirements of that region and also the target to be met.”

Nivea gives Beiersdorf a good year

Nivea gives Beiersdorf a good year


RetailDetail

Nivea and Eucerin sales have helped German Beiersdorf achieve a good year, with a 6.4 % turnover growth and a higher post-tax profit.

Biyani rolls out ethnicity, denies retail slowdown

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

The Future is changing track. The pioneer of organised retail in India, the Kishore Biyani-promoted Future Group has altered its strategy. From mass to class, the aspirational top-end consumers, to be specific. The undisputed king of Indian retail tells ET that he will focus more on the group’s fashion-driven retail formats like Pantaloon and the latest, Ethnicity, to achieve a turnover of Rs 10,000 crore in 2008-09. Mr Biyani insisted that slowdown is not reflecting from consumer spend. Excerpts:

Despite retail slowdown, you have launched yet another format Ethnicity. What makes you so sure that the concept will click?

Who says there is a slowdown? Although the environment looks gloomy, the Indian consumer is spending on FMCG, consumer durables and garments. Sales do not drop even if the sentiment is negative. Roti, kapda, makaan are essentials and consumer does not stop buying them.

Ethnicity is targeted at the aspiring urban Indian consumer who is looking for exclusive ethnic product-mix during marriages and festivals. It is an attempt to go back to our roots and create a niche category of ethnic wear and products like mojris, semi-precious jewellery, handbags, home decor products, handicraft, etc.

With brands deserting Ahmedabad and two Big Bazaar outlets closing down, are the times too challenging? Do you see a retail graveyard here?

It is a wrong presumption. With Nano happening in Gujarat, there is so much positivity around the state. If Nano can happen, so can Ethnicity. As it is, the success rate of any brand is 20-30%. While we had to wrap up one of the stores because of high rentals and another because we targeted the wrong consumer, we are expanding other formats (in Ahmedabad).

We have plans to set up eight Ethnicity stores across India in the next two years at Rs 8 crore per store spread over 25,000-30,000 square feet. Considering the urban poor customer is devoid of aspiration, a Big Bazaar would not click with them. At the same time, we have realised that we have to focus more on fashion even in Big Bazaar outlets to draw the aspirational `India One’ customer. (Future has re-categorised its target segment under India One, India Two and India Three.)

You are known to experiment with different retail formats. Which one has been your favourite?

All formats launched by the group are close to my heart. At this point in time, Ethnicity and Pantaloon are my favourite formats. That’s where the money is. Pantaloon is overachieving its target. We expect to record a turnover of Rs 10,000 crore in 2008-09 compared to Rs 6,500 crore in the last fiscal.


Ethnicity alone would fetch us revenues worth Rs 25 crore in the first year of operation.
How have real estate prices hit you?

Real estate scenario in a city like Ahmedabad is not inhibiting. In fact, realtors are so welcoming that they let us set shop without expecting any rentals for the first six months. We will add 5-6 million square feet of retail space in the near future.

There was a simultaneous boom in retail and aviation sectors. Now that the crisis looms over aviation sector, do you expect retail to be hit sometime soon? Could retail sector expect lay-offs?

Growth is important to avoid such stagnation. We believe that retail is booming and so there is no question of lay-off at this point. While investors like lay-offs (as it cuts down on the expenditure), promoters believe otherwise. One has to strike the right balance between the capitalist and socialist ideologies. I am a mix of both. A socialist-capitalist and vice-versa.

After Ethnicity, what next?

We are going to open the first stand-alone outlet of John Miller in Mumbai on Friday. The outlet will be located at Kala Ghoda and at the same store where I had started my first journey as an apparel supplier.

Làm ăn với nước ngoài: cẩn thận với nhiều cái bẫy

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Trên đây là con số các doanh nghiệp báo với Trung tâm Trọng tài quốc tế Việt Nam và các công ty luật nhờ đòi giúp, con số thực tế chắc chắn còn lớn hơn, theo Công ty thu hồi nợ nước ngoài Assurance tại hội thảo “Quản lý rủi ro và phòng tránh nợ trong thương mại tự do” được VCCI TPHCM tổ chức ngày 22-12-2016 tại TPHCM. Theo luật sư Ngô Khắc Lễ, trọng tài viên Trung tâm Trọng tài quốc tế Việt Nam (VIAC), các doanh nghiệp làm ăn với nước ngoài càng ngày càng phải thận trọng: thứ nhất để tránh rủi ro và nâng cao hiệu quả kinh doanh; thứ hai là để tránh rơi vào bẫy của các doanh nghiệp lừa đảo. Điều quan trọng nhất khi hợp tác làm ăn, mua bán xuấtnhập khẩu là điều tra kỹ đối tác, vì dù hợp đồng quy định có chặt chẽ đến thế nào, mà đối tác không có thiện chí thì việc kinh doanh, thu hồi nợ sẽ gặp khó khăn. Điều tra đối tác có thể qua nhiều nguồn như trao đổi tiếp xúc trực tiếp, qua bạn hàng, hiệp hội, công ty tư vấn, thương vụ, sứ quán, đặc biệt là với những đối tác giao dịch lần đầu. Ông Lễ còn chỉ ra những điểm doanh nghiệp cần lưu ý khác khi ký hợp đồng với các đối tác nước ngoài: cảnh giác với giá rẻ bất thường, giả mạo email lừa đảo chuyển tiền, phòng tránh trộm cắp hàng trong container, lưu ý vận đơn đích danh, lựa chọn điều kiện Incoterm phù hợp, cẩn thận với các nội dung trong thư bảo lãnh tín dụng L/C… “Có trường hợp doanh nghiệp tìm được nguồn mua nhôm trên mạng, trao đổi qua mạng rất kỹ với đối tác nước ngoài, họ tạo ra được sự tin tưởng đến độ thuyết phục được doanh nghiệp đặt trước một khoản tiền. Sau khi nhận được khoản tiền đặt cọc mua hàng, đối tác nước ngoài cũng biến mất luôn. Hay có doanh nghiệp vì ham mối lợi mua dầu từ Malaysia với giá giảm 25% so với giá thị trường, đặt cọc tiền mua và cũng mất luôn. Với các đối tác kiểu này, đến cơ quan điều tra sở tại còn khó lần ra, nên doanh nghiệp không thể lấy lại được tiền”, ông Lễ cho biết. Những trường hợp trọng tài, tòa án có thể can thiệp được là những trường hợp đối tác làm ăn có thật, đã từng giao dịch trước đó nhưng họ lâm vào khó khăn, nợ nần. “Xử lý những vụ như vậy rất khó, phải bay ra nước ngoài nhiều lần, chi phí tư vấn luật sư rất đắt, chi phí cho tòa án cũng rất đắt, nếu thắng kiện thì sang đến khâu thực thi bản án, thu hồi nợ cũng rất khó khăn”, ông Lễ nói, “VIAC đang đòi số nợ 815.000 đô la Mỹ cho một doanh nghiệp Việt Nam bằng cách thuyết phục đối tác nước ngoài trả dần số nợ. Họ đồng ý trả 60% khoản nợ này cũng là tốt lắm rồi. Doanh nghiệp khó có thể thu hồi toàn bộ số nợ, vì nếu đối tác nước ngoài cố tình chây ì, kiện ra tòa kiện dù có thắng 100% cũng phải chi phí hết 300.000 đô la Mỹ, đối tác nước ngoài cố tình trì hoãn thực thi bản án hoặc tuyên bố phá sản thì không thu hồi được khoản nào”. Phòng trước rủi ro bao giờ cũng tốt hơn xử lý các rủi ro. Ông Christopher McNabb, Giám đốc Assurance Global tại Việt Nam cho rằng các doanh nghiệp đừng nên bị choáng ngợp bởi các đối tác đăng ký kinh doanh ở các nước lớn và uy tín vì ở nước nào cũng có những doanh nghiệp không tốt, và phải thường xuyên kiểm tra thông tin kinh doanh của đối tác qua nhiều kênh, nếu họ chậm thanh toán đơn hàng trước mà đòi đơn hàng lớn kế tiếp thì phải đặt nghi vấn ngay.

The post Làm ăn với nước ngoài: cẩn thận với nhiều cái bẫy appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

Nivea Soft Moisturizing Creme ONLY $0.58 at Walmart | Mexicouponers

Nivea Soft Moisturizing Creme ONLY $0.58 at Walmart | Mexicouponers


Mexicouponers

Head to Walmart and grab a good deal when you buy Nivea Soft Moisturizing Creme, on sale for $2.58, use a SmartSource newspaper coupon and pay ONLY $0.58 each!

Where To Buy: The shortest path from desire to purchase

by Johanna Toiviainen @ Swaven

75% of Instagram users have visited a company site or made a purchase after seeing an Instagram post. While social networks are essential channels in conveying brand messages, the visibility comes often with a cost for which ROI is hard to measure. To meet the need for concrete KPIs from advertising campaigns and to allow brands to easily connect consumers with their resellers, Swaven, The Brand Commerce Company, invented Where To Buy, the shortest path from purchase intent to shopping basket. Laurent Quatrefages, Swaven’s co-founder and CEO explains:     What is Where To Buy for? LQ: Where To Buy shortens the path between the different contact points that a brand initiates with its consumers, and the purchase of their products from resellers. It reduces customer acquisition costs and increases...

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

Episode 37: eCommerce: How to Define Success, Where to Play, and Ways to Win

by profitero @ The Profitero Podcast

eCommerce continues to be an increasingly dynamic landscape and a significant opportunity for brands across many different platforms: Amazon, retailer dot com sites (e.g Walmart.com) as well as DTC (direct to consumer). Profitero’s SVP Strategy and Insights Keith Anderson is joined by VaynerMedia's SVP of eCommerce, Sabir Semerkant. VaynerMedia is an agency that focuses on social and digital marketing. The episode covers a lot of ground, starting with how to think about the eCommerce landscape and defining what eCommerce actually is. Keith and Sabir also explore how to define success online, where to play, and especially how to win by optimizing some of the fundamentals and some of the more advanced vehicles at your disposal - not just on Amazon.

German Grocery Online Store Shipping Every Business Day To Worldwide Destinations

by superadmin @ Buy German

Day for day we ship German cosmetics, German groceries and many more to our expensive buyers from all over the world. International shipping is our daily business. Sure our most buyers are from USA, UK, Canada and Australia .. but we delivery also to Israel, Saudi Arabia, United Arab Emirates .. and to remote areas i.e. in the jungle of Cúc Phương (Vietnam) .. thanks our express carrier FedEx, can our buyers get the items in some days after purchase. Many thanks to all our expensive buyers – worldwide, day for day! You are new at our German grocery online store? You have any questions? Please conact us!

Spring in Germany

by superadmin @ Buy German

In Germany start the spring now. Time for shopping at GermanBuy.net

What Nivea did next: the world’s largest skincare brand targets travel retail - The Moodie Davitt Report

What Nivea did next: the world’s largest skincare brand targets travel retail - The Moodie Davitt Report


The Moodie Davitt Report

The future’s bright – and blue. Beiersdorf’s Sigmar Werz explains how the Nivea brand can anchor the under-developed masstige category in worldwide travel retail.

EU siết chặt nhập khẩu hàng Trung Quốc

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Cụ thể, sau ba năm thương lượng, 28 thành viên các nước thành viên EU đã cho phép châu Âu quyền tự do lớn hơn trong việc

 chống lại nguyên liệu nhập khẩu giá rẻ, đặc biệt trong những trường hợp bán phá 

giá. Giới chuyên môn đánh giá đây sẽ là tín hiệu đáng mừng đối với các nhà sản xuất thép châu

 Âu hiện đang lâm vào khủng hoảng do sản lượng dư thừa lớn của thép giá rẻ Trung

 Quốc. Tuy nhiên, động thái trên được nhìn nhận sẽ làm sâu sắc thêm căng thẳng thương mại với Trung Quốc. Trước đó, Bắc Kinh đã kiện Mỹ

 và EU lên Tổ chức Thương mại Thế giới (WTO) do đã từ chối công nhận nước này là

 "nền kinh tế thị trường" và tiếp tục duy trì các biện pháp chống bán phá giá đối với các mặt hàng xuất khẩu của Trung Quốc. Bộ Thương mại Trung Quốc cho rằng quy định siết chặt thuế chống bán phá giá của Mỹ và EU gây ảnh hưởng nghiêm trọng đến xuất khẩu và việc làm của một số ngành công nghiệp ở Trung Quốc cũng như thể hiện "chủ nghĩa bảo hộ ngầm" và "thiên vị" của phương Tây. Được biết, Trung Quốc gia nhập WTO vào năm 2001. Ngày 11/12 vừa qua đánh dấu việc Điều 15 trong Nghị định thư về việc Trung Quốc gia nhập WTO hết hạn. Điều khoản này cho phép các thành viên khác trong WTO đối xử với Trung Quốc như đối với một nền kinh tế phi trị trường và sử dụng chi phí sản xuất hàng hóa ở một nước thứ ba để đánh giá hàng hóa của Trung Quốc có được bán thấp hơn giá thành sản phẩm hay không. Vào tháng 11 vừa qua, Ủy ban châu Âu (EC) đã thông báo cách tính mới chống bán phá giá và bảo hộ đối với Trung Quốc, theo đó bỏ khái niệm "nền kinh tế phi thị trường" và thay bằng thuật ngữ "xáo trộn thị trường."

The post EU siết chặt nhập khẩu hàng Trung Quốc appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

Hershey’s Crunchers Candy Bags ONLY $1.50 at Walgreens

by Consuela Bananahammock @ Mexicouponers

This week Walgreens is offering Hershey's Cookies' n Cream Crunchers on sale for $6 when you buy two, use a Walgreens Booklet & SmartSource newspaper coupon to pay ONLY $1.50 each! (Valid thru 9/23)

The post Hershey’s Crunchers Candy Bags ONLY $1.50 at Walgreens appeared first on Mexicouponers.

 A Kiss of Shimmer Radiant Lip Care | Ulta Beauty

A Kiss of Shimmer Radiant Lip Care | Ulta Beauty


ULTA Beauty

Nivea A Kiss of Shimmer leaves a glamorous, pearly shine. Enriched with shea butter and jojoba oil, it keep lips soft, smooth, and kissable.

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

Episode 31: Accelerating eCommerce Performance for CPGs: Data, Measurement and Analytics

by profitero @ The Profitero Podcast

Winning in the digital channel is about optimizing performance and continuous improvement - with data foundational to driving the most effective strategy and focus. In this latest episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Scott Hamm, VP of eCommerce Analytics for Rockfish Interactive. Scott has spent the last 10 years in various digital analytics roles, helping customers drive online sales at pureplays like Amazon and omnichannel retailers like Walmart. Keith and Scott discuss how measurement and analytics have evolved for the CPG industry, how brands can effectively measure the impact of their eCommerce plan (e.g is their retail partner carrying the right product content?), the importance of digital shelf metrics to better understand the consumer path to purchase, and how brands can win in search - and where search is headed.

Groupe SEB deploys Swaven’s Where To Buy in display advertising to boost its always-on marketing strategy

by Johanna Toiviainen @ Swaven

Following a successful collaboration for videos of Rowenta and Calor brands in France, Groupe SEB, leader in small domestic equipment, continues to integrate Swaven’s Where To Buy solution into its media campaigns. Today, more than 36 million French consumers shop or search for products online according to Médiamétrie. For Groupe SEB, the necessity to offer an optimised purchase path from all digital touch points seems therefore obvious. As the creator and the unique provider of Where To Buy in-banner format for video and display ads, Swaven has met Groupe SEB’s needs since 2015 for several brands such as Rowenta, Calor, Tefal, SEB and Moulinex. Whether it’s a video or a banner, the principle is the same. A call-to-action “where to buy” is presented on the advertisement. By clicking on it,...

RCF in talks with rural retailers for tie-ups

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

State-run Rashtriya Chemicals and Fertilisers (RCF) is in talks with some leading private sector rural retail chains for innovative marketing strategies and for trading in new arenas.

RCF, which last year entered into strategic alliance with rural marketing companies such as ITC e-Choupal and Godrej Aadhar, is planning to rope in more such retail chains to enter into trading of cement, pesticides and seeds.

RCF, which is one of the largest domestic fertiliser and industrial chemical manufacturers, is in discussions with regional retail players such as the DCM Sriram Group for an alliance in South India and with Triveni of Uttar radesh.

“We are also talking to Hindustan Insecticides (HIL) to offer their entire pesticide range to farmers and with two to three cement manufacturers for strategic marketing alliances to offer cement through our network and reach. Though margins are thin in trading business, it contributes to our growth and product basket since the needs of the rural markets are changing,” said J Kohareswaran, director (marketing) of the Rs 5,243-crore turnover company.

Further, the company is planning to take up floriculture as another area of diversified business, utilising the surplus land available at its facilities. A Yes Bank report estimates that India’s rural retail market is expected to grow by 29 per cent to Rs 1.8 lakh crore by 2010, thanks to rising incomes and changing consumption patterns.

Kohareswaran said the marketing initiatives include soil testing and field demonstrations, undertaken in association with the expertise of rural retailers. The farmers will get scientific advice and training in modern agricultural practices to increase productivity through such programmes and the increase in turnover was mainly from the acceptance of such initiatives. The firm carried out over 4,000 field demonstrations during the 2007-08 period, alone with ITC e-Choupal.

RCF, which achieved the highest ever turnover during last year with a quantum jump of 46.17 per cent from the previous year’s Rs 3,643 crore, had 43 per cent of its revenues from sales of traded products.

Swaven makes your ‘Soldes’ shoppable

by Johanna Toiviainen @ Swaven

The national sales “soldes” are held in France over two sales periods lasting six weeks each and regulated by the government. Summer sales start this year on 28th June, so it’s time to start preparing your campaigns. More than 75% of French people succumbed to promotions during last year’s soldes and will be receptive to your offers. Drive traffic to your retailers and increase sales by making your video campaigns shoppable with our unique Where To Buy solution.   Shoppable video – How does it work?   Fully customisable according to your brand’s design and display preferences, Swaven’s Where To Buy Video solution takes the form of a buy button to be integrated into your video ads. When a user clicks on this button, the solution automatically geo-localises him/her and displays...

"chiêu" tiếp thị với khách hàng thế hệ Y

by Hiep Nguyen @ CPM Vietnam | Field Marketing & Retail Services Agency

Thế hệ Y thực sự rất khác biệt về mức độ trung thành cũng như mức độ quan tâm đến thương hiệu. Dưới đây là 5 cách mà các maketer có thể tiếp cận và lắng nghe họ. 1. Di động hoá Theo hãng nghiên cứu Pew Research, 85% người dùng độ tuổi từ 15 – 35 sở hữu điện thoại thông minh để liên lạc với bạn bè và gia đình. Họ thường sử dụng điện thoại để theo dõi tin tức, thông tin về người nổi tiếng và sản phẩm yêu thích. Điều này đồng nghĩa với việc marketer phải quan tâm tối ưu hoá trải nghiệm người dùng trên điện thoại thông minh, giao diện hấp dẫn, thời gian tải nhanh và điểm nhấn thu hút hành động mua hàng. Thêm nữa, thế hệ gen Y dành phần nhiều thời gian trên các thiết bị di động nên các marketer cần tăng thêm thời gian tiếp cận họ, thậm chí vào cả những ngày đi làm. 2. Hỗ trợ nhúng dữ liệu Thế hệ Y hứng thú với những trải nghiệm online phong phú, hấp dẫn, đặc biệt là những trải nghiệm có thể chia sẻ với người khác. Không giống như những thế hệ trước, họ khao khát được chia sẻ. Đây là cơ hội cho marketer để lôi cuốn khán giả vào thế giới online mà họ tạo ra. Những chiến dịch xuất sắc thường khéo léo lồng ghép câu chuyện hoặc hình ảnh cá nhân của khách hàng vào một câu chuyện lớn hơn. Nội dung tích hợp với chiến dịch có thể đăng lên trang web sản phẩm hoặc các trang mạng xã hội thứ 3 như Instagram hay Tumblr. Đối với thế hệ Y, việc nhúng nội dung là tất yếu. 3. Minh bạch Thế hệ Y khao khát sự minh bạch, đối thoại với các sản phẩm mà họ yêu thích. Một số công ty như Warby Parker, Toms Shoes đã thực hiện rất tốt “chiêu” này với khách hàng. Khách hàng muốn biết tới sứ mệnh của công ty, có thể thấy mức độ hoàn thành của sứ mệnh và cũng có thể tham gia vào sứ mệnh đó khi sử dụng sản phẩm. Hãy thể hiện một cách rõ ràng và minh bạch rằng bạn đang đại diện cho điều gì và hãy luôn giữ liên lạc với khách hàng qua truyền thông xã hội để tạo ra ấn tượng tích cực. 4. Xác định rõ mục đích Thế hệ gen Y gắn bó với trải nghiệm hơn là sản phẩm. Patagonia và Subaru là hai công ty thực hiện thành công điều này. Cả hai công ty này giới thiệu sản phẩm như một hồi ức, rồi quảng bá phong cách sống mà sản phẩm hỗ trợ cụ thể. Tiếp thị theo độ tuổi và giới tính không còn thực sự hiệu quả nữa. Thay vào đó, hãy đào sâu tìm hiểu về phong cách sống mà sản phẩm của bạn hỗ trợ và sử dụng những kênh online để tiếp thị tới khách hàng. 5. Biến khách hàng thành “đại sứ thương hiệu” Thế hệ gen Y xác định giá trị bản thân qua những sản phẩm họ sử dụng, loại bia họ uống và loại kính họ đeo. Và quan trọng hơn cả, họ thích nói chuyện về những sản phẩm đó. Nếu họ yêu thích một sản phẩm hay một tổ chức, họ sẽ cho cả thế giới biết điều đó thông qua truyền thông xã hội hay trong những cuộc gặp mặt trực tiếp. Những khách hàng thế hệ Y yêu thích sản phẩm của bạn chính là “công cụ tiếp thị” tốt nhất. Những “đại sứ thương hiệu” này sẽ bán hàng cho bạn nếu bạn cung cấp cho họ một diễn đàn hoặc phương tiện để thực hiện. Tìm kiếm những người hâm mộ cuồng nhiệt nhất trên mạng xã hội hoặc trên blog, sau đó tương tác cá nhân với họ. Thông điệp gửi từ một người thật sẽ rất có ý nghĩa. Vì thế hãy luôn chắc chắn rằng người quản lý cộng đồng của bạn phải có mối quan hệ thân mật, gần gũi với những “đại sứ thương hiệu” trực tuyến. Theo Mashable/Trí Thức Trẻ

The post "chiêu" tiếp thị với khách hàng thế hệ Y appeared first on CPM Vietnam | Field Marketing & Retail Services Agency.

SAP sees strong retail growth

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

Major retailers partner with SAP to invest in an integrated solution portfolio

With over 60 high growth Indian retail companies embracing SAP technology for Retail Solutions, SAP India has made a mark in the growing Indian retail sector. This came about at the SAP Retail Customer Value Networking Event, being held in Mumbai, September 10.

According to a press release, SAP has a strong foothold in India, some of the major retail players such as are Future group, Reliance Retail, Tata Trent, ITC Retail, Great Wholesale Retail Club, Vishal MegaMart, Welspun, Nilgiris Dairy Farm, Videocon, Spencers etc. have partnered with SAP in their move to invest in an integrated solution portfolio to catalyze consumer demand across multiple channels, increase cost efficiencies, adapt to market changes and maximize profit margins. These retailers continue to increase their business in India and also SAP footprint in the Indian retail market to get better return on Investment.

Ramesh Shanmuganathan from John Keells Holdings PLC said, "We are beginning to realize the strategic benefits from our investments in SAP by leveraging its end-to-end capabilities which has helped us manage our IT footprint effectively through better business and IT alignment, whilst driving innovation and pursuing flexible business processes in providing for a stronger platform of growth for our businesses."

Some of the retailers who went live with SAP in India this year include Dabur, Nilgiris Dairy Farm, IndiaBulls, Subhiksha, Varkeys and the customer in global environment John Keells Holdings PLC (Srilanka) and Meena Bazaar (Bangladesh). SAP for Retail has further strengthened its presence with successful wins such as DLF Retail, Numerouno, Om Store Book Store in India and Gemcon Food and Agricultural Products Ltd. (Meena Bazar) and Otobi Ltd in Bangladesh. Worldwide, 6,200+ retail and wholesale customers run on SAP including 33 of the top 50 global retailers.

Tthe recently held SAP Retail Customer Value Networking Event, provided a common platform for discussion on Indian retail industry related topics, the event saw SAP showcase its investments in retail solutions, and product roadmap for the retail industry.

The other topics of interest included leveraging technology for growth and maximizing profitability through rural retailing. The forum witnessed participation from Sankarson Banerjee - CEO, Future Bazaar, Amit Mukherjee - CIO, RPG Group, Rajashekar, Executive Advisor, Wadhawan Group, Anil Garg, General Manager, Dabur, M VR Kumar – VP Asia Pac, MENA for SEAL INFOTECH and Ramesh Shanmuganathan, CIO John Keells Holdings PLC amongst others.

Speaking on the occasion, Amit Mukherjee - CIO, RPG Group, "In an industry faced with daily pressures on margins, performance and the bottom line, SAP offers robust solution which is able to handle large volumes of transactions and adapt to the changing industry landscape of the future."

Expressing his views, Anil Garg, General Manager, Dabur commented "A flexible solution platform that allows for incremental enhancements based on business needs and a clear road map for the future is critical to the long-term success. Dabur sees SAP as the IT provider of choice and a trusted partner who truly understands our business, and one that will continue to support its customers in the long run."

"Obtaining the flexibility to grow and adapt to market changes is a common objective for all of our retail customers. Having fully globalized technology in place to exploit new market opportunities and seamlessly integrate into a global operations network is crucial for many of our retail clients," said Dr. Deb Bhattacharjee, Vice President, Value Engineering, Industry & Solution Group, Indian subcontinent, "We continue to design a retail environment that puts customer needs in its epicenter and empower them to evolve as the best-run-business."

SAP has created and is operating an SAP Retail Innovation Center in India to better serve both the Indian and global markets with forward-thinking uses of retail technologies. The center houses fully globalized technology to exploit new market opportunities and seamlessly integrate them into operations network, best practices-based retail expansion and consumer intimacy programs a crucial for many SAP retail clients, states the release.

Integrated technology platform

Retailing continues to gain momentum in India with the main focus being on growing customer experience and increasing retails footprints. A Springboard Research study on IT in India's retail sector confirms SAP's strong position in the Indian market, with 27% of study respondents identifying SAP as the leading primary influencer in terms of solutions investments.

"Technology is a high-priority investment area for most large and medium-sized Indian retailers, as they look to scale up their business operations in a competitive market," said Nilotpal Chakravarti, Senior Analyst - Vertical Markets at Springboard Research. "We have seen a strong momentum for investments in ERP and other back-office solutions and SAP has emerged as a leading player in this space," he concluded.

SAP for Retail provides an integrated technology platform for retailers and a one point solution for supporting and managing different business models such as owned stores, franchise stores, shop n shop concepts. Strong business decision and analytical capabilities have enabled retailers of all sizes the power to make the right decisions quickly and profitably.

The SAP for Retail solution portfolio combines the SAP Business Suite family of business applications with a broad set of integrated retail applications to help companies profitably serve consumer demand across multiple channels.

Some of the most common solutions used in the retail industry by its customers are:


Merchandise and Master Data Management: Harmonized, synchronized and optimal workflow controlled master data across the different lines of business

Merchandise and Category Management ensures that assortments meet the expectations of customers within specific micro markets, determines optimal product mix, prices and promotions – supporting step-by-step cooperation and coordination in development, implementation, and monitoring of business plans.


Forecasting and Replenishment; solution that enables retailers to dramatically improve on-shelf availability, reduce inventory, and optimize the supply chain.

Workforce Management - A centrally managed, Web-enabled workforce management solution gives retailers improved flexibility and control over their business processes. It allows corporate management to take more ownership of schedule planning and execution, giving managers more time to assist customers and coach employees.

Store Management: Store management systems need to cater to the fast-changing needs of customers today. These systems must quickly gain fast and reliable, accurate, and insightful customer information in many ways,

POS Data Management - enables you to examine all your key issues – events and promotions, prices and margins, and reason codes for returns – as well as a host of other parameters.

RFID Framework

Maximise your food and drink offer to increase visitor appeal and boost your bottom line

by Emma Bennett @ Future Thinking

Our recent study of UK retail and leisure trends shows that 35% look for information on food and drink before they visit, and over half buy food and drink while visiting attractions.

The post Maximise your food and drink offer to increase visitor appeal and boost your bottom line appeared first on Future Thinking.

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

Episode 36: What a Whole Foods Acquisition Would Mean for Tech, Retail & Grocery

by profitero @ The Profitero Podcast

In this episode Keith Anderson is joined by Jason Del Rey, Senior Editor of Commerce at Recode. They discuss what the potential Amazon acquisition of Whole Foods means to both sides, what it means to the grocery industry, and the future of retail.

Episode 32: The Digital Democratization of Retailing and More

Episode 32: The Digital Democratization of Retailing and More

by profitero @ The Profitero Podcast

The U.S may well be the largest market for eCommerce in North America but Canada is fast catching up, with retail sales expected to reach almost 29 billion Canadian dollars by 2021. In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Simon Rodrigue, who has led some of the largest and fastest-growing online businesses in Canada including Wal-Mart Canada and Sears Canada. More recently, Simon is the co-founder of natural tea brand InstantTeas.com. Keith and Simon cover the eCommerce landscape in Canada, the phenomenal growth that the market is seeing and what's fuelling it, online grocery models like click and collect and full-basket delivery, as well as the increasing opportunity for brands to sell direct to consumers.

Peugeot adopts Swaven’s Where To Buy solution for its video campaign

by Johanna Toiviainen @ Swaven

Peugeot recently ran a video campaign during the ‘week of tires’ in France with a special offer of -50% on the second tire bought. In order to help consumers rapidly find their way to the closest dealers, Peugeot integrated Swaven’s Where To Buy solution in its video. When a user clicks on the button appearing on the video, the solution geo-localises him/her and shows, in real-time, a list of dealers in the vicinity where the tires can be bought and changed. By directing the consumer in one click towards the shops to finalise purchase, the brand not only improves customer experience but also considerably increases the chances for conversion. Each extra click needed from the user to find their way to the right place induces an average of 30 to...

Ab har kisaan ho kamyaab

by noreply@blogger.com (Prahlad(Peggy) Krishnamurthi) @ The FMCG & RETAIL Marketing Blog

Recent economic woes—sparked off by rising oil and commodity prices earlier in the year, then sustained by the ongoing Wall Street crisis—would suggest that retailers should be a worried lot today. But accounts from across the world offer a mixed bag of good and bad news. In the US, with the holiday season standing around the corner, the National Retail Federation has said that sales growth will be down to the worst in six years. Other forecasts are even gloomier, with TNS Retail Forward predicting the worst holiday showing in 17 years. On the other hand, China, where economic growth has slowed for the fourth straight quarter, is yet seeing retail sales growing at close to the fastest pace in at least nine years.

As for India, although some headlines have been focusing on organised retail taking a hit, most analysts remain upbeat about future prospects. A Northbridge Capital report released late last month finds that this segment is growing at 40% a year. Organised retail is currently valued at $300 million, with only 7.5% of the total retail pie, but this share is projected to grow to 20% by 2010. There are other reports offering other figures, but what they all have in common is 1) a certain bullish tone on growth projections and 2) a certitude that a big chunk of this growth is going to take place in the country’s hinterlands, which extend from tier II and tier III towns to rural India.

By some accounts, the rural market puts away almost 50% of the goods consumed in the country and about 35% of the offtake for FMCG products. And the affluent sector in rural India is growing faster than the urban one, with per-households spending in rural India forecast to reach current urban levels by 2017. The news is good even on the employment front, with an Icrier study showing that the 3.93 million jobs added in rural retail during 2000-05 put the urban growth of 0.51 million to shame.

Recently, the Rural Marketing Agencies Association of India and Francis Kanoi Marketing Research conducted a study of the retail habits of rural India. According to Francis Xavier, managing director of Francis Kanoi, “the main finding from the study is that the number of retail outlets in rural areas is booming, with nearly 45% of them set up in the last five years, and the rural folks seem to be favouring the retail outlets in their villages to meet most of their daily needs.”

All’s under one roof

ITC, which has already scripted a great success story with its groundbreaking eChoupal initiative, whereby local internet kiosks link farming communities with global markets by providing information on everything from comparative crop prices to weather forecasts, is now creating a physical version of the same concept with Choupal Saagars. These are being set up at the hub of every 40 eChoupals, to facilitate all the material transaction needs of farmers, ranging from the sale of produce to the purchase of household goods. From one in 2004, the Choupal Saagars have now grown to 23, with ITC shooting to scale these up to 100 in the near term. Guiding mantra: Jaruratein Anek, Jagah Ek.

The one-stop shop idea is integral to DSCL’s Hariyali Kisaan Bazaar (HKB) initiative as well, which has also been on an expansion spree, with the five projects set up in 2002 having grown to 203. Their motto: Ab har kisaan ho kamyaab. As for the future, HKB president and business head Rajesh Gupta says that the company has an all India plan, but location decisions for each new unit are based on intensive microanalysis of whether the demographics and spending ability of a given catchment area suits the HKB business model: “This includes factors like literacy, receptiveness to new ideas at the agricultural level and even TV penetration.” This data dynamic is also critical to determining the product mix being carried at different stores. HKB’s merchandise list is made up of 60-70% core commodities, with the variables being determined by local brand and price preferences.

In the last three years, according to Xavier, the strongest growth in the number of retail outlets has been in the North zone at 38% as against an all-India growth of some 30%: “Notwithstanding the popular stereotypes, the prosperity levels now seem to be growing the most in the North.”

The entry of such enterprises has transformed product choices. With the rapidly expanding outlets offering both branded and non-branded versions of consumer goods, electricals, durables, kitchen appliances, construction materials and, of course, agri-inputs, Xavier says: “Even the infrequently bought products are entering villages rapidly.”

S Sivakumar, who heads the international business and agricultural division of ITC, points out: “The buying and usage habits of consumers in villages and small towns are changing rapidly with increasing incomes and greater exposure to media. They have started experimenting with newer products and also at higher price points. The demand for the products that were not available earlier through normal retail channels is also growing.” Here, he gives the example of how ready-made garments now comprise 95% of his apparel sales, in sharp contrast to how 80% of these are in fabric form as far as traditional rural retail channels are concerned. Another fast growing category Sivakumar points to is that of products that provide innovative solutions to day to day needs, “where organised retail has taken the role of a market maker”. A good example: the BP Oorja stove that uses biomass pellets as fuel.

Too much , too soon?

Still, at a time when retailers’ shares are going South along with the rest and when various players are paring down their headcounts and expansion plans, shouldn’t rural retail be a worried sector as well? Was the bugle sounded too early on this frontier? Gupta says that there is no question that a shakeup is on the way, and we will see some players fall by the wayside in the next few months. This, he predicts, will be as much on account of faulty business models as of failures in the due diligence processes propping up these models. HKB, however, seems to be on a strong wicket so far because of its traditional agri-strengths, which complement a robust and efficient supply chain in a sector where the cost of servicing the markets is very high.

Vishal Retail chairman Ram Chandra Aggarwal, who opened his first hypermarket in 2003 and now oversees 135 of the same spread across tier II and III towns, explains that his company’s strength lies in its foresight: “We want to be among the top five companies in Indian retailing, and any company operating in the retail space today has to recognise that a major chunk of consumers is in the hinterlands. This is where the masses are located and all the players are eyeing them. In these virgin markets, our first mover’s advantage will reap exponential returns.”

For a sector that predominantly relies on farmers and agriculture as a source of business, the future is also dependent on the government. As of now, Sivakumar says that the laws restricting agricultural produce marketing, procurement of essential commodities and futures trading constrain companies in significant ways. If theAPMC, Futures Trading, and Essential Commodities Acts were to be reformed, this would help the players procure in large quantities, hedge against risks and so on.

Sivakumar also identifies two factors as critical for any player’s future in the rural sector: First, every market has to discover its own ideal model and this discovery process involves experimentation. What is also natural in this process is that some formats wind down over time while others, the more prescient ones, move on and on. Second, in contrast to the FMCG goods for which there is a well laid out map for moving brands through the country’s interiors, stores have to sort out supply chain issues, delivery formats and reaching out processes for many other goods from scratch.

His final word: “There is no question of the rural retail revolution having been mistimed. Even if it had occurred five years later, we would still have to go through a process of consolidation and shakeouts. But as for whether the rural Indian is ready for this format, he always has been.”

In the Company of Genius: Nivea

In the Company of Genius: Nivea


L2: Benchmarking Digital Performance

In this video, L2 Research Associate Giulia Prati talks about the Genius of Nivea, who took the top spot in the Digital IQ Index: Personal Care France. Prati identified three reasons behind Nivea’s high score: ...

Intersport and Krys use Swaven’s Where To Buy technology to drive traffic into stores

by Johanna Toiviainen @ Swaven

Shoppable content is not only reserved for product brands. Multi-brand retailers can also profit from Swaven’s Where To Buy technology to drive consumers to their online and physical stores. The solution boosts the results of special offers and campaigns during peak sales periods but also always-on marketing activities throughout the year when pushing messages to different audiences. Intersport, the world’s leading sporting goods retailer and Krys Group, leading French optical retailer group, have already started running shoppable video campaigns with Swaven’s unique Where To Buy technology.   Digital at the service of bricks and mortar   Present in 66 countries with 5.500 stores, Intersport keeps developing its activities and its distribution network around the world. In France, the group continued to expand last year with over 40 new/enlarged stores and...

Padraig TRIPOD Tripod At ₹ 599 – Flipkart

by Admin Rahul @ IndiaKaaOffer.CoM

Padraig TRIPOD Tripod At ₹ 599 – Flipkart. Buy this tripod at best price. And this is limited time period offer.     Product Details :- Designed For: Video Camera, DSLR/SLR Camera, Medium Format Camera Load Capacity: 1000 g Height Range: 600 mm – 900 mm How To Buy Padraig TRIPOD Tripod At ₹ 599 […]

The post Padraig TRIPOD Tripod At ₹ 599 – Flipkart appeared first on IndiaKaaOffer.CoM.

Nivea Lip Care | eBay

Nivea Lip Care | eBay


eBay

Find great deals on eBay for Nivea Lip Care in Lip Balm & Treatments. Shop with confidence.

The problem with 'half-price' sun cream offers

The problem with 'half-price' sun cream offers


Telegraph.co.uk

Retailers are inflating the price of sun cream then offering 'discounts' on the products to give the illusion they are offering shoppers a bargain, an investigation suggests

15 Companies From Airports to Retail Already Using Beacon Technology | Umbel

15 Companies From Airports to Retail Already Using Beacon Technology | Umbel


Umbel

Meet the first beacon technology testers out there. Surprise, you might be one!

Nivea Consumer Insights and Demographics | InfoScout.co

Nivea Consumer Insights and Demographics | InfoScout.co


infoscout.co

Nivea consumers are generally very low income, African American, and young adult age. Nivea consumers are more likely to purchase Nivea during larger pantry stocking trips. Brands such as Olay, Softsoap, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

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