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Nivea Slogan

Mit einem unmöglichen Werbeslogan hat Nivea einen Skandal ausgelöst

Mit einem unmöglichen Werbeslogan hat Nivea einen Skandal ausgelöst


The Huffington Post

Die deutsche Hautpflegemarke Nivea ist für ihre Produkte weltbekannt. Doch jetzt hat das Hamburger Traditionsunternehmen mit einer kürzlich veröffentlichten Werbekampagne einen Eklat au

Nivea Accused Of Racism For 'White Is Purity' Slogan

Nivea Accused Of Racism For 'White Is Purity' Slogan


International Business Times

"We are deeply sorry to anyone who may take offense to this specific post," a spokesperson for Nivea parent company Beiersdorf says.

NIVEA Just Did Something No One Thought Possible: Piss Off Black People About Lotion

NIVEA Just Did Something No One Thought Possible: Piss Off Black People About Lotion


HelloBeautiful

This is why you need people of color in upper management.

Ärger über Nivea-Slogan

Ärger über Nivea-Slogan


news.ORF.at

Mit der Werbebotschaft „White is purity“ („Weiß ist Reinheit“) hat sich die Hautpflegemarke Nivea in den USA Rassismusvorwürfe eingehandelt. Die Empörung war so heftig, dass sich das Unternehmen gezwungen sah, die umstrittene Werbekampagne nach kurzer Zeit zurückzuziehen.

Nivea s'excuse après l'utilisation d'un slogan jugé raciste

Nivea s'excuse après l'utilisation d'un slogan jugé raciste


TVA Nouvelles

Le géant allemand Nivea a décidé de retirer une campagne de publicité après avoir provoqué un tollé sur le web.

Nivea pulls 'White is Purity' ad campaign after public outrage

Nivea pulls 'White is Purity' ad campaign after public outrage


FashionNetwork.com

Nivea is in the hot seat after failing to see the grave error in the German skincare giant's new "White is Purity" deodorant ad. The campaign sparked public outrage and attracted attention from white supremacist groups.

NIVEA pulls 'White is Purity' ad after raging backlash and claims of racism

NIVEA pulls 'White is Purity' ad after raging backlash and claims of racism


Topics

Commentators believe that the advert's messages were fundamentally racist, so the campaign has now been removed.

«White is Purity»: le slogan de Nivea qui ne passe pas

«White is Purity»: le slogan de Nivea qui ne passe pas


Huffington Post Québec

Nivea a retiré une publicité de déodorant jugée raciste par une majorité d'internautes. La compagnie allemande de produits de beauté s'est excusée d'avoir utilisé le slogan «White is Purity« (le blanc...

Nivea Posted an Ad with a Slogan That Enraged the Viewers

Nivea Posted an Ad with a Slogan That Enraged the Viewers


Readers Ride

Recently Nivea came up with an ad for their social media and the slogan was something that created a lot of controversies. Yes, the tagline says that ‘White is Purity.’ When the world is already dealing

"White is Purity": Nivea stoppt Werbekampagne nach Rassismus-Vorwürfen

"White is Purity": Nivea stoppt Werbekampagne nach Rassismus-Vorwürfen


HORIZONT

Nivea hat mit einer Facebook-Kampagne für reichlich Ärger gesorgt: Die für den Nahen Osten konzipierte Kampagne arbeitete mit dem Slogan "White is Purity" ("Weiß bedeutet Reinheit"). Die Kritik war so groß, dass die Beiersdorf-Marke die Kampagne stoppte.

The nivea slogan sounds raunchy...

The nivea slogan sounds raunchy...


Amirite?

... (touch, and be touched) amirite?

Nivea SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share.

Nivea SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share.


MBA Skool-Study.Learn.Share.

Nivea SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page. Analysis of Nivea also includes its USP, tagline / slogan and competitors

Accusée de racisme, Nivea retire la pub incriminée

Accusée de racisme, Nivea retire la pub incriminée


BFM BUSINESS

La marque allemande de cosmétique avait essuyé une vague de critiques après avoir utilisé le slogan « white is purity » dans une campagne sur Facebook pour un déodorant au Moyen-Orient.

Nivea Campaign: What You Missed While Watching Kendall's Pepsi Spot

Nivea Campaign: What You Missed While Watching Kendall's Pepsi Spot


Flare

On the heels of Pepsi's mea culpa comes another doozy: the new Nivea campaign for its "invisible" deodorant was pulled after social media backlash

We First 5: Verizon, Nivea, & Carl's Jr. - We First Branding

We First 5: Verizon, Nivea, & Carl's Jr. - We First Branding


We First Branding

1. “Woke” Lyft Officially Joins Team Trump 2017 was a rough year for Uber. In the wake of (what has felt like) a nonstop cycle of scandal-backlash-#DeleteUber-repeat, alternative ride-hailing service, Lyft, enjoyed a rise in new users and profits. Capitalizing on the public outrage against Uber, Lyft championed themselves as the self-proclaimed “woke” choice for …

Nivea pulls 'white is purity' ad that was slammed as racist

Nivea pulls 'white is purity' ad that was slammed as racist


CNNMoney

Nivea has apologized after running an ad that was branded as racist and insensitive.

Nivea removes 'white is purity' advert

Nivea removes 'white is purity' advert


BBC News

The post was branded racially offensive and was widely adopted by alt-right social media accounts.

La marque Nivea accusée de racisme avec le slogan "White is purity"

La marque Nivea accusée de racisme avec le slogan "White is purity"


Al Huffington Post

BAD BUZZ - Le dernier slogan de Nivea n'est pas passé. Pour vendre son déodorant "invisible for Black & White", la marque allemande a utilisé la photo d'une femme de

La marque Nivea accusée de racisme avec le slogan "White is purity"

La marque Nivea accusée de racisme avec le slogan "White is purity"


Le Huffington Post

"Renvoyez votre responsable marketing et toute personne qui a approuvé cette publicité"

Nivea Ruthlessly Exfoliated Over Tone-Deaf ‘White Is Purity’ Ad Campaign

Nivea Ruthlessly Exfoliated Over Tone-Deaf ‘White Is Purity’ Ad Campaign


The Edwardsville Intelligencer

Massive backlash comes just hours after the similar PR disaster that greeted Kylie Jenner’s Pepsi commercial Pepsi Pulls Despised Ad After Backlash, Apologizes to Kendall Jenner The resulting firestorm of condemnation was so intense that Nivea was forced to cancel the campaign mere hours after it was unveiled, along with an apology. Alas, that apology wasn’t enough to stop social media from raking Nivea over the coals for using a slogan that sounds like it could have come from Mein Kampf. Particularly because “White Is Purity” followed so quickly after Pepsi’s disastrous Kylie Jenner ad that co-opted the imagery of political movements like Black Lives Matter. Between Nivea's "white is purity" ad and Pepsi's "Black soda matters" ad I think it's time to open my "Ask A Black person" consulting firm. Presumably, second time will be the charm for Nivea and the company will take steps to keep from hitting the public backlash hat trick.

Nivea pulls ‘white is purity’ advert after outcry

Nivea pulls ‘white is purity’ advert after outcry


WREG.com

It was posted on Nivea's Middle East Facebook page with the caption: "Keep it clean, keep it bright. Don't let anything ruin it."

Slogan Nivea Body

Slogan Nivea Body


ideeslogan.com

Nivea Body.

Nivea faces backlash for "White is Purity" Ad - Ethical Marketing News

Nivea faces backlash for "White is Purity" Ad - Ethical Marketing News


Ethical Marketing News

Earlier this month, Nivea, faced a large backlash on both Twitter and Facebook after running an ad for a new deodorant many labeled as racist. The image was originally posted on Nivea’s Middle East Facebook page, showing a woman facing towards a window surrounded by white linen and walls. The slogan written underneath stated, “White is Purity.”The caption read “Keep it clean, keep it bright. Don’t let anyone ruin it, #invisible”. The official Nivea page has over 19 million likes, and has shared advertising ideas in the past, though none…

Always there for me: NIVEA

Always there for me: NIVEA


NIVEA.GB

Welcome to the NIVEA Website! We offer you great tips and exciting opportunities related to the loved skincare products by NIVEA.

Today In Badvertising: Pepsi Solves Social Strife With Soda; Nivea Says “White Is Purity”

Today In Badvertising: Pepsi Solves Social Strife With Soda; Nivea Says “White Is Purity”


Consumerist

Two major brands — Pepsi and Nivea — are under fire this week on social media for ads that some say are offensive and tone deaf.

NIVEA - Bine ai venit în universul

NIVEA - Bine ai venit în universul


NIVEA.RO

Noul NIVEA.ro este distractiv și de inspirație. În loc de căutare, puteți explora cu mai mult ea. Și ea iubește cumpărături la fel ca ea. Pe scurt: Ei doresc doar să apăsați - sau faceți clic pe!

Nivea removes 'white is purity' deodorant ad after it was adopted by racists

Nivea removes 'white is purity' deodorant ad after it was adopted by racists


The Sun

COSMETICS giant Nivea has apologised for an deodorant advert with the slogan “White is purity” after it was branded racist. The Facebook ad was quickly adopted by far-right groups who s…

Nivea sa ospravedlnila za svoj reklamný slogan "Biela je čistota" kvôli sťažnostiam pre rasizmus - Hlavné správy

Nivea sa ospravedlnila za svoj reklamný slogan "Biela je čistota" kvôli sťažnostiam pre rasizmus - Hlavné správy


Hlavné správy

Svet 6. apríla 2017 (HSP/Foto: TASR/AP-Fabian Bimmer)   Známy nemecký výrobca kozmetiky Nivea musel stiahnuť svoj reklamný slogan “Biela je čistota” (“White is purity”) po intenzívnom odpore zo strany používateľov sociálnych médií, pretože má podľa mnohých náznaky rasizmu Nivea použila tento reklamný slogan pri svojom deodorante Invisible for Black & White, ktorý sa prvýkrát objavil minulý …

Nivea Releases 'White Is Purity' Ad

Nivea Releases 'White Is Purity' Ad


BET.com

And then pulls it after backlash.

Nivea apologises amid massive backlash over "White is Purity" deodorant ad on Facebook - SmartCompany

Nivea apologises amid massive backlash over "White is Purity" deodorant ad on Facebook - SmartCompany


SmartCompany

Global cosmetics giant Nivea has apologised after a deodorant advertisement that used the slogan “White is Purity” attracted fierce criticism, with communications experts saying the blunder is a reminder to SMEs that digital advertising is borderless, and mistakes can have big consequences. The ad, which originated from the brand’s Middle East Facebook page, featured a woman wearing a white robe with her …

Nivea biedt verontschuldigingen aan na het plaatsen van racistische advertentie

Nivea biedt verontschuldigingen aan na het plaatsen van racistische advertentie


HLN

Op de Facebookpagina van Nivea werd een advertentie offline gehaald. Er kwamen verschillende klachten over de boodschap die Nivea gebruikte voor hun ...

Nivea’s New Slogan Is Under MAJOR Fire for “Racism”

Nivea’s New Slogan Is Under MAJOR Fire for “Racism”


Allure

Serious question: What were they thinking?

Immer an meiner Seite: NIVEA.de

Immer an meiner Seite: NIVEA.de


NIVEA.DE

Die neue NIVEA.de ist unterhaltsam und inspirierend. Statt langem Suchen, kann man mit ihr mehr entdecken. Und Shoppen liebt sie genauso wie ihr. Kurzum: Man möchte sie einfach nur drücken – oder klicken!

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